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Pierre Grönberg – Investor, entrepreneur and a crazy 4 business owner
Pierre Grönberg

Product to revenue.
Built from Helsingborg, run everywhere.

I’m Pierre Grönberg — entrepreneur and operator. Founder of HDL Group AB, building SaaS products from Sweden with a team across two continents.

Pierre Grönberg portrait
PG · 2026

Ventures.

Eight products under one operating philosophy

2017
HDL Studio (opens in a new tab)
AI-first software studio — web, e-commerce, AI features and business systems on a fixed price and timeline. 8 weeks instead of 6 months.
2019
HDL Commerce (opens in a new tab)
Composable e-commerce powering Dogman, Renew Group, Sail Racing. 900M+ SEK processed.
2019
Kepler Cloud (opens in a new tab)
Swedish cloud & GPU infrastructure. We own the hardware — including the NVIDIA GPUs running today’s AI workloads.
2024
Hubforce
AI-driven time reporting and team productivity, built on HDL’s own needs.
2025
Ariane AI (opens in a new tab)
Connects a company’s systems — Pipedrive, ClickUp, Slack, Fortnox — into one virtual assistant. Public 2026.
2025
Celestio Cloud (opens in a new tab)
Kepler’s managed WordPress brand — hosting on our own hardware in Falkenberg, Sweden. From 99 SEK per site.
2026
MS2 Protect (opens in a new tab)
Next-generation vibration dosimeter and cloud platform measuring hand-arm and whole-body exposure across construction and industry.
2026
Northern Sight
Civil defence and drone detection technology.

About.

15 years · 4 CEO seats · 1 IPO · 2 M&A · 8 ventures

15+ years building technology companies and leading digital transformation. I’ve held CEO roles in both public and private companies, taken a business through a Spotlight Stock Market listing, raised 40 MSEK publicly, and completed both public and private M&A transactions.

Today, I lead a group of eight products and a team of 35+ people across Sweden and Nepal—guided by one philosophy: ship first, sell second.

Open to speaking engagements, board positions, and co-founding opportunities.

Writing.

Notes from the build — raw, honest, mostly at 2 AM

05 SEP 2026 The Ledger as a Component
12 AUG 2026 Honestly, Lately — Part 5: I Don’t Need a New Life, I Need a Different Way to Live This One
05 AUG 2026 Honestly, Lately — Part 4: Building a Better Life While Forgetting to Live It
All posts →

Let's build something.

Speaking · mentoring · co-founding · board work

Work email
pierre@hbgdesignlab.se
Private email
pierre@gronberg.biz
Phone
+46 (0) 727 15 00 59
LinkedIn
/in/pierregronberg