Month: January 2025

In just under three weeks, my intensive 1.5-month tour kicks off!

This is the most exciting time of the year for me—a chance to meet every single member of our rockstar team. It’s a time to look each person in the eyes, thank them for their hard work, build stronger bonds, let off some steam, and find renewed motivation together.

Being a CEO is just a title. Behind the scenes, a CEO wears many hats. I’m the mechanic, the carpenter, the painter, the cleaner—but also the one trusted to lead our ventures, drive new client acquisitions, shape product development, refine pricing models, and set the business plan.

But at the core of it all, I do this for my team. There’s so much trust in these roles, and I know the weight of every decision I make. Each one can either take us soaring to new heights or lead us into a dark hole. It’s a big responsibility, but it’s what makes this journey so fulfilling.

These 1.5 months of travel, events, meetings, and innovation fuel me for the entire year!

The itinerary is jam-packed:

– First stop: Nepal, where it all begins.

– Then back to Sweden to gear up for D-Congress, where we’ll have a strong presence.

– Four members of our Nepal team will join us in Sweden, and one team member will fly in from Spain to Gothenburg, where we’ll connect with clients, customers, and partners.

– Afterward, it’s back to Helsingborg to wrap up the trip, align our goals, and set our compass for the next three quarters.

But the momentum doesn’t stop there!

In May, we have more events lined up, including a special one in Helsingborg just before summer.
And in November, team members from Nepal and Sweden will head to Portugal for Web Summit, where we’ll host our first international HDL event—a special gathering for our Nordic partners and friends.

Our strategy is simple: transparency and connection.

We want the world to see what’s happening behind the scenes, to showcase the culture and the incredible people driving everything we do.

Together, we move mountains. And we’re committed to making a lasting impact.

Here’s to an exciting few months ahead!

I have this (probably terrible) habit of working until 2-3 AM, cracking a Celsius at 8 PM like it’s my lifeline, waking up at 6:30 AM to get the kids ready and shipped off to school—and then racing to my local McDonald’s for a Mighty McMuffin and a juice box.

Now here’s the thing. No matter how hard I try, my McDonald’s drive-thru order is never correct. I ask for six chicken nuggets with spicy chili dip. I repeat it. They repeat it back. Somewhere between the speaker, the kitchen, and the bag they hand me, my order gets lost. I end up with curry dip, no dip, or fries I didn’t even order.

At this point, I’m questioning my life choices:

Am I that bad at explaining myself?

Or are basic orders just too complicated for the system?

This gets me thinking about what I do every day—working with people, managing projects, and delivering results.

Here’s how my world works:

A Swedish-speaking client sends us feedback.

Our Project Manager translates it to English.

It’s passed on to our Local/Nepali counterpart, who discusses it in Nepali with our developers.

The developers, working in Nepali and English with a splash of Swedish, get it done.

And somehow, it works. Most of the time, anyway.

But then I compare this process—managing multilingual teams across time zones—to the simple task of ordering nuggets!!!!

Why does picking the correct dip sometimes feel more challenging than managing developers? Why does one require so much effort to get the dip right, while the other usually works?

The truth is, communication is tough—whether you’re in a McDonald’s drive-thru or managing a complex project.

But if there’s one thing I’ve learned, it’s this: Whether you’re flipping burgers or coding software, success depends on understanding, clarity, and (probably) some patience.

Now, what do you think? Is it me, or does everyone have a McDonald’s moment where communication just falls apart?