On 2 December 2025, I’ll be speaking at the next session of Future Retail Breakfast, hosted at Mindpark Fabriken, Helsingborg. If you’re working in e-commerce, retail technology, or product development (or simply curious about where the industry is heading) I hope you’ll join us.

This isn’t just another “how to build a business” talk. I’ll be sharing the real story behind HDL Commerce, the good, the messy and the transformative. But also how i got here. The enrepreneurial journey shaped by insights, lessons and challenges

Future Retail Breakfast is a monthly gathering designed to bring together professionals in retail and commerce. The morning starts with a networking breakfast, great for meeting peers, exchanging ideas and kicking off new collaborations. After breakfast, I’ll deliver the talk and we’ll open up for questions and discussion.

Location: Mindpark Fabriken, Bredgatan 11, Helsingborg
Date: 2 December 2025

I’m genuinely looking forward to the event, and I hope you’ll join us. If you’re curious about building, scaling or transforming commerce technology, this will be a morning well spent.

Event: https://www.eventbrite.se/e/future-retail-breakfast-december-2nd-biljetter-1753568292969