In less than a week, I get to meet some truly fantastic people. But as exciting as travel is, it’s also tough—especially when I have to leave behind my two kids, who, if they could, would glue themselves to me 24/7 (which I absolutely love to the core).

But as they say, the show must go on.

One day, I hope my kids will look back and say, “Remember when Dad did X & Y?” and see the bigger picture—how every late night, every decision, and every step forward wasn’t just for me, but also for them. Every parent wants the best for their kids, but there are only two people in this world I truly want to see surpass me in every way possible.

Still, life at home doesn’t completely pause. It just shifts. Because just as my kids need love, attention, and guidance, so does the incredible team I work with every day. Leadership, in many ways, mirrors parenthood—it’s about showing up, making tough calls, and investing in people so they can grow into the best version of themselves.

Looking back, 2024 was the year of deep reflection—about the people I work with and the people who work for us. And so far, 2025 has proven that the decisions we made were the right ones, positioning us exactly where we need to be.

But let’s be real—running a business in Sweden? Hands down, one of the toughest things I’ve ever done. And that’s without even trying to do it anywhere else. BUT I F€hashtag#IN& LOVE IT

Heres to Moving forward. Taking on new challenges. And making it all count.

🤝

In less than a week, I get to meet some truly fantastic people. But as exciting as travel is, it’s also tough—especially when I have to leave behind my two kids, who, if they could, would glue themselves to me 24/7 (which I absolutely love to the core).

But as they say, the show must go on.

One day, I hope my kids will look back and say, “Remember when Dad did X & Y?” and see the bigger picture—how every late night, every decision, and every step forward wasn’t just for me, but also for them. Every parent wants the best for their kids, but there are only two people in this world I truly want to see surpass me in every way possible.

Still, life at home doesn’t completely pause. It just shifts. Because just as my kids need love, attention, and guidance, so does the incredible team I work with every day. Leadership, in many ways, mirrors parenthood—it’s about showing up, making tough calls, and investing in people so they can grow into the best version of themselves.

Looking back, 2024 was the year of deep reflection—about the people I work with and the people who work for us. And so far, 2025 has proven that the decisions we made were the right ones, positioning us exactly where we need to be.

But let’s be real—running a business in Sweden? Hands down, one of the toughest things I’ve ever done. And that’s without even trying to do it anywhere else. BUT I F€hashtag#IN& LOVE IT

Heres to Moving forward. Taking on new challenges. And making it all count.

🤝